BEFORE
Execution / Production80%Thinking / Judgment20%
PROFESSIONAL
AI × UX / PROFESSIONAL DESIGN
Move beyond creating UI.
With AI,
become someone who designs
exceptional experiences.
A hands-on program that turns your existing UI/UX experience into an advantage for the AI era.
View the curriculum ↓For experienced UI/UX designers and former Swee students
LAYERSExperienceDesign SystemPrototypeBuild
01 / HOMEMake better
decisions.
decisions.
COMPONENTButton / PrimaryDefaultHover
CODE
<Experience
state="clear"
intent="decide"
/>● Prototype running
02 / THE SHIFT
What AI makes less valuable
is not design itself,
but design as production work.
BEFORE
→
WITH AI
The proportions illustrate a conceptual shift in the focus of the work; they are not measured data.
Research → Wireframe → UI Design → Design System → Prototype → Handoff
Shift human time from producing to thinking, judging, designing experiences, and validating.03 / HUMAN JUDGMENT
Do not stop at operating AI.
Become someone who can judge
what AI produces.
Who are we creating this for?
What situation are they in now?
What situation should we create for them?
Which option is best?
What should be removed?
AI×Human UX judgment
04 / CURRICULUM
What you will develop
at Swee PROFESSIONAL.
01THINKDecide what to build
→
02EXPLOREExplore many options with AI
→
03SYSTEMIZEStructure decision criteria
→
04PROTOTYPEMake it work
→
05BUILDTurn it into a product
→
06VALIDATEExperience and validate
→
07SCALEScale across the organization
AI × UX STRATEGY
Before thinking about UI,
decide what value to create.
Business concept↓User↓Current state↓Desired state↓Required experience↓Function↓UI
AI × UX RESEARCH
Do more than collect information.
Make it ready for decisions.
User feedback, research, competitors, analytics, inquiries, and reviews: use AI to organize information at scale and go beyond summarization.
DATAFacts
→PATTERNPatterns
→INSIGHTMeaning
→DECISIONDecision
AI × UI EXPLORATION
Before polishing one idea,
explore many possibilities.
Use AI to expand the possibilities, then judge them against the purpose. Narrow the field step by step, from broad direction to fine detail.
HUMAN JUDGMENT 01Choose by purpose, user, and value proposition→
HUMAN JUDGMENT 02Choose by information priority and flow→
HUMAN JUDGMENT 03Choose by clarity and response→
AI Expand the options quickly×HUMAN Choose against the purpose and explain why
Use AI not as a tool that produces the finished answer,but as an exploration engine for human decision-making.
AI × DESIGN SYSTEM
Move beyond being able to make a design system: learn to architect it, have AI build it, and operate it.
Primitive Token↓Semantic Token↓Component Token↓UI Component↓Variant / Properties / State↓Library↓Instance
The goal is not to register 100 variables by hand.Understand why the structure exists, guide AI to build it correctly, and judge its quality.
AI-READY DESIGN SYSTEM
Move from a design system people can use to one AI can understand too.
Capture when to use it, when not to, why it exists, and which variant to choose as knowledge AI can read.
Figma Library
＋
AI-readable Design KnowledgeMeaning / Usage / Constraints / Good and Bad Examples
↓AI
↓UI aligned with the Design System
AI × PROTOTYPING
Move from showing
to interacting and judging.
Use Figma Make, Claude Code, Codex, and other tools according to the purpose to rapidly create interactive prototypes.
Run it and test it before deciding.
AI × BUILD
Cross the boundary
between design and implementation.
Designer → Handoff → EngineerDesigner ＋ AI
→ Prototype → Code → Product
→ Prototype → Code → Product
The goal is not to become an engineer. It is to become a designer who can communicate intent precisely to AI and validate it in working form.
EXPERIENCE DESIGN
Design not the UI,
but the human state.
BEFORE HUMAN STATEAnxietyUncertaintyLack of understanding
EXPERIENCE →
AFTER HUMAN STATEUnderstandingConfidenceReassurance
An experience is not defined by what a user operated,but by how interacting with the product changed their state.
13 / EXPERIENCE SYSTEM — RESEARCH IN PROGRESS
Do not let exceptional experiences
depend on individual instinct alone.
This is an area currently being researched, built, and validated through real projects. It is not presented as a finished or exclusive methodology.
The “Experience System” introduced here is a concept proposed by Kohei Torigoe and currently being developed through research and practice.
DESIGN SYSTEM
Align the appearance and behavior of screens.
Standardize color, typography, components, and patterns to support UI quality and consistency.
EXPERIENCE SYSTEM
Align the experience decisions that produce the screens.
Whose state should change? What should they feel? What should be prioritized or avoided? The aim is a system in which people and AI use the same experience principles to test, learn, and update.
The goal is not to make every screen identical. Even as products and touchpoints increase, it is to createa state in which experience decisions true to the brand can be reproduced.
Experience PrinciplesExperience principles to preserve↓Experience PrimitivesThe smallest units of experience, such as reassurance, understanding, and confidence↓Semantic ExperiencesExperiences given meaning by context and purpose↓Experience ComponentsReusable units of experience↓Experience LibraryA place to accumulate validation results and decision rationale↓Experience InstancesThe experience actually created at each screen and touchpoint
If a Design System scales UI consistency, an Experience System aims to bea mechanism that scales consistency in experience knowledge.
AI × DESIGN ORGANIZATION
Move beyond one exceptional designer
to UX quality across the organization.
How can UX quality stop depending on one individual? Turn decision criteria into shared AI knowledge.
Experience KnowledgeDesign SystemUX WritingGuidelinesAI Skills
↓Shared AI Knowledge↓
PMDesignerEngineerBusiness
15 / ACTUAL AI × DESIGN WORKFLOW
What you give AI
is not a single prompt.
experience.mdOverall experience principles
↓
product.mdProduct-specific philosophy and purpose
↓
scenario.mdUser context
↓
requirements.mdRequirements
↓
design.mdDesign rules
↓Design System
↓AI Agent
↓Prototype / Product
This is one workflow currently being validated through real projects and research. It is not presented as the only correct answer.
16 / OUTPUT
Your work remains
as evidence of what you learned.
UX StrategyResearch / InsightAI UI ExplorationDesign SystemAI-readable Design KnowledgeInteractive PrototypeImplemented ProductExperience DesignCase Study
The ultimate goal isnot to know about AI, but to reproduce an AI × UX workflow yourself.
17 / HOW TO LEARN
OUTPUT over INPUT.
01LEARNLearn
→
02CREATECreate
→
03FEEDBACKShow
→
04IMPROVEImprove
→
05PUBLISHTurn it into an outcome
The work does not end by handing everything to AI.“Why did you make this decision?”Being able to answer that question matters.
18 / FOR SWEE ALUMNI
What you learned at Swee
is not outdated.
Understanding users, thinking through experiences, organizing information, and translating it into UI are even more important in the AI era.
BeforeThink through UX→Create in Figma
NowThink through UX→Structure it as knowledge→Explore at scale with AI→Prototype / Build / Validate→Improve the system
The next chapter after Swee.
19 / KOHEI TORIGOE
More than 25 years
of thinking about UI/UX.
I have spent many years working on corporate products, from business concepts, UX, and UI to prototypes, design systems, and design organizations.
How far can design work evolve when more than 25 years of UX knowledge, experience, and decision criteria are connected with AI?
This is not an AI specialist teaching design.
It is someone with more than 25 years in UX redesigning UX work through AI.
20 / FIRST MONITOR COHORT
Swee PROFESSIONAL
Recruiting the first pilot cohort
We are recruiting the first members who will help validate and improve this curriculum for professional designers in the AI era alongside practicing designers.
Tuition for this cohort¥0
Required production environmentFigma Professional plan＋Codex or Claude Code
Please ensure you can use these tools by the time the program begins.
What we ask of pilot participants
- Access to a Figma Professional plan
- Access to Codex or Claude Code
- Weekly study and project work
- Assignment submission
- Before-and-after interviews
- Video and written feedback
- Permission to feature work and feedback
- Social media introduction when requested
This is not an offer to receive information for free.It is a call for first-cohort members who will help complete Swee PROFESSIONAL with us.
21 / FOR YOU
This is for you if you:
- Have professional experience as a UI/UX designer
- Previously studied UI/UX at Swee
- Want to integrate AI deeply into your work
- Want to work with design systems at scale
- Want to go as far as prototyping and implementation
- Want to deepen your expertise for the AI era
- Want to influence your organization as a Design Lead or Product Designer
22 / NOT FOR YOU
This is not for you
if you:
- Need to start with the basics of Figma
→ Go to Swee Beginner - Only want to learn about many AI tools
- Want AI to do everything for you
- Do not want assignments or project work
- Want an easy way to make money
23 / HOW IT WORKS
How to join.
- 01Apply
- 02Review experience and goals
-
03If needed,
online interview - 04Participation confirmed
-
05Before
Interview - 06START
24 / FAQ
Frequently asked questions.
The program assumes familiarity with basic UI/UX thinking and experience creating with tools such as Figma. If you have no experience, pleaseview Swee Beginner →
Absolutely. Former Swee students are one of the main audiences for this program.
You need a Figma Professional plan and either Codex or Claude Code. Please ensure you can use them by the time the program begins.
That is not a problem. This is not a programming course; the goal is to use AI agents to build something that works.
We use ChatGPT, Claude, Codex, Figma-related AI, and other tools according to the purpose. Mastering any one tool is not the goal.
Tuition for the first pilot cohort is ¥0. In return, you must participate in the pilot activities and have access to a Figma Professional plan plus Codex or Claude Code.
PROFESSIONAL
25 / FINAL
Turn the UI/UX experience you have built
into an advantage for the AI era.
To think more. To test more. To make better decisions. To create more exceptional experiences.
Go to the application form →New to UI/UX? → Swee Beginner
experience-system.md
purpose: create a better human state
before: uncertainty, friction
after: clarity, confidence
method: think → explore → build → validate
owner: human judgment
status: ready to evolve_